In This Episode:
Explore the art of crafting effective marketing strategies for two distinct yet passionate groups—cat owners and dog owners. By understanding their unique preferences, personalities, and pet-care approaches, businesses can create tailored campaigns that resonate with both audiences. This underscores the significance of inclusivity, personalization, and collaboration with veterinary professionals, highlighting the key to building lasting connections and brand loyalty within the pet owner community. Whether you’re promoting products or services, this episode provides invaluable insights for marketers seeking to thrive in the pet-centered market.
The Purr Podcast with Dr. Susan Little and Dr. Jolle Kirpensteijn
Get 1 hour RACE credit when you listen to Season 2– Episodes 4, 5 and 6.
After you have listened to all 3 episodes, take your quiz (coming 11/7/23) and we will send you the CE certificate in 5-7 business days.
Check out our team course: "The 7 Love Languages of Client Loyalty"
This course is a collection of 7 videos that each focus on an element of the client experience to help you win and retain your top clients.
And since client loyalty is a team sport, the way it works is you will play a 15 min video at your staff meeting then use our discussion guide to have a conversation with your team about that month’s topic. At the end of the staff meeting, each team member will vote on their favorite idea so you, as the owner or manager, can walk away with real ideas to elevate your practice.
The course is available at ivetsohard.com and until Nov 1st, 2023 it’s free. But after that you can get it for just $299.
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Thanks for being an IVSH listener! We hope this podcast has been inspiring and has helped you learn a few new tricks when it comes to improving your veterinary life.
To help get this podcast in front of more veterinary professionals and teams, please consider subscribing to the podcast on Apple and leaving a review.